The corporate branding era of WWE just hit another level—literally.
During the 2025 Money in the Bank Premium Live Event, fans spotted something impossible to miss: Fireball-branded ladders being used in one of WWE’s most iconic and chaotic match types.
Yes, those ladders. The very tools used to climb toward championship opportunities were wrapped in bold red Fireball logos, making WWE’s push toward full product integration impossible to ignore.
This came just one night after WWE rolled out the first-ever Slim Jim Table on SmackDown, with Zelina Vega powerbombing Piper Niven through a logo-covered table that had the Bakersfield crowd on fire. But Saturday’s development proved that even the vertical mayhem of Money in the Bank isn’t off-limits.
The shift in strategy is clear—this isn’t Vince McMahon’s WWE anymore. Under TKO leadership, branding is the new match stipulation. And at Money in the Bank 2025, WWE doubled down.
The Creed Brothers and Chad Gable were seen backstage standing next to a massive steel ladder, unmistakably wrapped in Fireball cinnamon whiskey logos.
That wasn’t the only product placement during the event either. Fans noticed a CashApp logo prominently featured on this year’s Money in the Bank briefcase, showing that WWE isn’t stopping with tables or ladders—the briefcase itself is now ad space.
While some fans are intrigued by WWE’s new approach to monetizing everything in sight, others are questioning whether it dilutes the authenticity of the show.
Are you okay with branded ladders, briefcases, and even gear? Or is this taking things too far, even by WWE standards? Please share your thoughts and feedback in the comment section below.
